Top broadcasters, media buyers and advertisers ET spoke with, feel that if the situation doesn’t improve by end of April, the TV industry will end up with a 30-40% drop in ad revenues in April and May. Experts say that while March is usually a slower month for advertising, many top spending categories spend heavily during these two moths on IPL and the summer season.
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Wednesday, April 1, 2020
India under lockdown: Broadcasters stare at drop in ad revenues
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