According to MPA, total pay-TV industry revenue, including subscription and advertising, declined 10 per cent Y/Y in 2020 to USD 8.9 billion as the economic downturn post-COVID eroded advertising.
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India's Pay-TV industry to reach $12.3 bn revenue by 2025, says report
India's Pay-TV industry to reach $12.3 bn revenue by 2025, says report
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