In the smartphones market, lengthy lockdowns can potentially wipe out the 9-month recovery in the offline sales channel, which has just bounced back from a record low market share of 49% in the December quarter to 60% in the January-February. Business is already down 60% in Mumbai and Pune, but a 25-day absolute lockdown will accentuate things further.
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Monday, April 5, 2021
Maharashtra lockdown may wipe out 9-month recovery of offline smartphone retail
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