Company executives said the decision to revive the year-old partnership was triggered by steady growth in mobile data consumption and a 12% jump in snacking volumes between April-May 2020 and April-May 2021, with consumers adopting “a hybrid WFH way of living”.
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Pepsi-Airtel set to revive co-branding pact
Pepsi-Airtel set to revive co-branding pact
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