Both Jio and Airtel have joined hands with internet major Google to find solutions to drive feature phone to smartphone migration. While Jio’s approach was to co-develop a so-called “affordable” smartphone, JioPhone Next, Airtel plans to explore more options with Google to bring down the cost of the device by involving various ecosystem partners.
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Sunday, January 30, 2022
Telcos must look beyond vanilla bundling, subsidy to drive feature phone to smartphone migration: Analysts
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