The mass segment, under Rs 10,000, has seen a 15% decline in shipments in the first quarter of 2022, according to market trackers, resulting from the prevailing chip shortage, high logistics costs and softening demand, which is driving the volumes up in the subsequent - Rs 10,000-20,000 - price segment.
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Monday, May 16, 2022
Smartphone companies no longer keen on mass segment
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