5G networks: The next big battle will play out in advertising

With the hugely-anticipated 5G services coming soon, telecom companies will battle to bring out the most alluring ads to capture the market. To promote the new technology, expected to roll out by Diwali 2022, media planners estimate that media spending by telecom companies may as much as double, ballooning to around Rs. 700 crore. Urvi Malvania reveals what to expect from the brand wars

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