“A lot of companies that try to run India out of California get frustrated early on because they just don't learn anything. Here, our team really does understand the local culture and the local storytellers. And they themselves are part of the local audience--that gives us a large advantage. That's why we've invested so heavily on not just production in India, but we have 250 people in an office in Mumbai. We have an office in Delhi. These are people who really care about making great content in India.”
from Latest Telecom News | Latest Telecom Industry News, Information and Update: ET Telecom : ETTelecom.com https://ift.tt/umFrj24
Friday, February 17, 2023
ET GBS: India set to get bigger slice of Netflix content budget, says co-CEO Ted Sarandos
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