But that could be difficult to implement on ground as market leader Reliance Jio is believed to be opposed to the tiering of price plans - where data allowance is linked to the tariff plan - as it feels such an exercise can complicate tariff structures, confuse consumers and eventually hurt data usage. Analysts said while the pay-as-you-use model or tier-based pricing model can boost telco revenue, it can work only if implemented collectively by all operators.
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Vodafone Idea, Airtel back tariff plan to make consumers pay as per their usage
Vodafone Idea, Airtel back tariff plan to make consumers pay as per their usage
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