Trade-ins, where customers exchange an older handset for a discount, are higher primarily in the offline segment. Industry executives say three out of 10 handsets were purchased using trade-ins in 2022, up from 15% in 2021. In the online segment, the rate of traded-in handsets has been stagnant at 8-10%.
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What's driving growth of refurbished smartphones even as demand for new handsets hits record lows
What's driving growth of refurbished smartphones even as demand for new handsets hits record lows
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