Airtel's solution sits outside the mandated DLT process and has been deployed over the past two to three months. It tags the brand and telemarketer so that there is no misuse of the header or template. Headers are the short code that appears in the sender id for promotional or transactional messages, and template refers to a predefined message format that brands register with the telco.
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Thursday, May 4, 2023
Airtel develops AI-based solution to tackle fraud messages
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