According to a March 2023 report by PowerReviews, a ratings enhancement consultancy, 50% of US consumers, mainly millennials, start product searches on Amazon rather than Google. Also, 5% of Gen Z users in US are likely to begin their shopping journey on social media platforms like TikTok and Instagram.
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Sunday, June 30, 2024
Search party: Google's dominance in internet search wanes amid rising app queries and AI threats
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