In January, leading broadcasters raised their base bouquet rates by 10%, with Viacom18 going for the highest increase of over 25% due to the addition of Indian cricket rights and increase in the market share of general entertainment channels. The new pricing was to come into effect in February.
from Latest Telecom News | Latest Telecom Industry News, Information and Update: ET Telecom : ETTelecom.com https://ift.tt/k4wRpAm
Monday, June 3, 2024
TV channel rates may soon go up by 5-8%
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