The budget segment, featuring smartphones priced at Rs 10,000-Rs 20,000, is the largest by volume at about 47% of annual industry shipments, according to Counterpoint Research. Hence, despite a focus on boosting revenues by selling more premium devices, the top brands are unwilling to cede space to competition in the budget segment, setting the stage for brutal competition.
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Wednesday, October 2, 2024
Small mobile companies pull the 'budget' trigger in fight against biggies
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